The CEO is the face of any organization and has the most diverse profile. CEO is responsible for every decision in the organization, even the ones which she/he did not take. As the representative of the organization, CEO is responsible for:

  • Setting the strategy and direction for everyone to follow
  • Determine the culture, values & behavior of the organization
  • Building the management team, which in turn will have their own departments
  • Setting up short- & long-term goals and allocating finances
  • Managing brands & investors
  • Corporate Communication & Development, among others

As the leader of the organization, CEO will be held responsible for the failure of campaigns, timelines, finances, management & ultimately the organization. On an average, CEOs are replaced within the first 5 years in the organization. To tackle that, most CEOs are becoming proactive in nature and are taking extensive steps to lead their organization towards success using social media platforms.

“Invest in yourself as much as you can, you’re your own biggest asset by far.” – Warren Buffett

CEOs play in the Grey Area, where either they will be known amongst everybody in the industry or they will lie low and not many people would have ever heard of them. Image management for the CEOs is becoming as important as the image of their organization. Ultimately, their image determines the image of their brand & company.

According to a survey conducted by Development Dimensions International, CEOs with an active online presence are 46% more influential, 52% stronger at compelling communication and 89% better at empowering others.

At IdeateLabs, a leading digital marketing organization in India, we provide profile management services for CEOs. How do we do that, you ask?

  • We create strong social media presence for the CEOs on all the major platforms such as Facebook, Twitter, LinkedIn, Instagram etc. (Check out the LinkedIn profile of Mr. Amit Tripathi, founder of IdeateLabs).
  • We keep the profile active and engaging with the target audience and prospective customers on social media as it is more important than just having an online presence.
  • By making CEOs personal brand equivalent to that of the organizations.
  • By regularly connecting with customers and employees.
  • By always being professional

In today’s hyper-dynamic & seamlessly connected environment, greater the visibility and presence of the CEO, higher will be the value of CEO as well as the organization. There has never been a better time to improve your reputation. So, with IdeateLabs & its profile management services by your side let’s renovate and redefine your and your organization’s online reputation.