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Wizcraft ties up with id8labs to market iifabuzz.com
International Indian Film Academy (IIFA), pioneered by Wizcraft International Entertainment, has tied-up with id8labs to create and market iifabuzz.com.
Director Wizcraft International Entertainment Director Sabbas Joseph said, “It was only appropriate that we create iifabuzz.com to reach out to global audiences who want to be a part of IIFA. We are happy to work along with id8labs who, with their expertise of understanding Indian and global audiences and strong relationships with leading Indian advertisers, can take our online initiatives to a new dimension.”
“We will market iifabuzz.com to Indian cinema enthusiasts allowing them to speak their mind, vote, interact and be an ardent part of the IIFA Buzz movement,” added id8labs MD Amit Tripathi.
iifabuzz.com has been divided into different sections. With IIFA 2008 to be held in Bangkok, there is a section called “IIFA Weekend Bangkok” which gives users a glimpse of the “fun and fiesta in store for them in Bangkok”.
Furthermore, there is a vote section in the website that aims to empower the viewer with the freedom to vote for Idea IIFA Awards 2008. |
